As public relations professionals, we fully recognize the importance of aligning our strategic efforts with the overarching goals of an organization. You might even routinely ask yourself the question, “How will these efforts impact the bottom line?” While driving results for clients is extremely important, first must come quality, thoughtful client service, which is a key component in developing and maintaining successful, mutually beneficial relationships with clients.Read More
The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of potential topics to cover.
Public relations specialists provide expertise on how to break through the media clutter and effectively connect with reporters to provide newsworthy content, and it’s often not easy.Read More
AKCG – Public Relations Counselors, a national strategic firm based in South Jersey, earned six awards, including two first-place finishes at the 52nd annual Pepperpot Awards, hosted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). The Pepperpot Awards recognize the most outstanding public relations campaigns and strategies submitted by organizations across the Greater Philadelphia area.Read More
There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended the IPREX 2020 Global Leadership Conference in Boston with my colleague, Angelica Flynn. IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines. The conference equipped us with new-business strategies and agency culture-building techniques, and we were excited to get back to the office and implement what we learned. But, alas, as soon as we returned, businesses across all industries began working from home because of COVID-19.Read More
2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic.
Early on in the pandemic, as information about the virus and best practices for infection control began to take shape, so, too, did the expectations and urgency around communicating with residents, their loved ones and staff. Open and honest communications, coupled with ethical action, proved vital to preserving trust and goodwill (and ultimately the bottom lines) of many senior care communities.Read More