There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended the IPREX 2020 Global Leadership Conference in Boston with my colleague, Angelica Flynn. IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines. The conference equipped us with new-business strategies and agency culture-building techniques, and we were excited to get back to the office and implement what we learned. But, alas, as soon as we returned, businesses across all industries began working from home because of COVID-19.Read More
2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic.
Early on in the pandemic, as information about the virus and best practices for infection control began to take shape, so, too, did the expectations and urgency around communicating with residents, their loved ones and staff. Open and honest communications, coupled with ethical action, proved vital to preserving trust and goodwill (and ultimately the bottom lines) of many senior care communities.Read More
AKCG – Public Relations Counselors (AKCG) was recently named to Forbes’ inaugural list of America’s Best PR Agencies 2021. The distinction recognizes 200 outstanding public relations firms across the country, based on peer- and client-reviewed criteria.
To develop the list, Forbes partnered with market research firm Statista, which surveyed more than 12,700 public relations experts and 20,500 PR or marketing department employees and decision-makers who nominated more than 5,000 firms. Statista then narrowed the list down to the top 200 agencies and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating.Read More
In the age of coronavirus, virtual meetings are quickly becoming the norm – including for public meetings designed to engage with local communities near active industrial site remediation projects (known as Superfund sites at the federal level).
When the virus first hit hard in March, most agencies simply postponed meetings required by state and federal law. But now that more than six months have passed and with no end in sight, the shows must go on. Here’s how to make them work:Read More