Here’s a Treat: Tricks for Navigating the Spookiest Questions a Reporter May Ask You

October 27, 2020 | Ashley Flear

Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come as no surprise that difficult years can lead to difficult media inquiries, and ultimately, to tricky interviews.

For those of us who may one day find ourselves in front of a journalist’s camera, few things are more frightening than watching a spokesperson stumble through an interview. After all, we’ve all witnessed an interview or two that have made the role of being a spokesperson just about as appealing as [insert your least favorite Halloween candy here].

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How to Choose the Best Media Target for Your Pitch

October 19, 2020 | Angelica Flynn

“I want our news to run in The New York Times.”

Raise your hand if your organization’s leaders have ever asked this of you.

Leaders zoned in on the pulse of an organization may view all of the company’s news – from anniversary celebrations and executive changes to new product launches – as appropriate for a big media push targeting top-tier media.

It certainly might be exciting news for your organization. And no matter your experience, industry or product, PR professionals know the right story, pitch and savvy media relations skills can help get placed in prominent media. However, as the organization’s communicator, you must identify the media targets most appropriate for sharing this news, whatever it may be.

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