Keeping Staff Engaged During the Next Phase of the Pandemic

August 31, 2020 | Chris Lukach, APR

In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, one of our most essential in protecting the company’s goodwill for the long-term. Your front-line and direct-care workers are your organization’s most effective and critical ambassadors. At the same time, they also can be your biggest critics.

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Managing Reputation of Independent Schools During Economic Uncertainty

August 26, 2020 | Ashley Flear

The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving situation, or when sensitive decisions, such as accepting funds from the Paycheck Protection Program (PPP), were made.

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Why Listening is a Key Part of PR Strategy

August 19, 2020 | Angelica Flynn

As public relations pros, we find it easy to communicate. Whether we’re speaking or writing, communicating is what we do best. We know what to say and when to say it to our audiences … it isn’t a guessing game. Because before we speak or write, we listen.

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The Reputational Minefield of COVID Relief for Independent Schools

August 5, 2020 | Chris Lukach, APR

COVID-related financial pressures are mounting for independent schools. Financial relief may be available again soon. But the odd, public phenomenon of “Paycheck Protection Program (PPP) shaming” may have some organizations feeling scarred. In National Business Officers Association (NBOA)‘s Net Assets, AKCG President Chris Lukach, APR explores how organizations considering PPP relief can steel themselves against scrutiny and limit impact on their reputation.

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Meet AKCG’s Newest Team Member, Leonard Greenberger

August 4, 2020

Leonard Greenberger joined the AKCG team this summer as a senior counselor and the director of AKCG’s Washington, D.C. office. We sat down with Leonard to ask him a few questions about his professional journey, specifically surrounding his communications experience.

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