How to Break Through the Clutter: Navigating a Crowded News Industry

December 10, 2020 | Zach Raczka

The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of potential topics to cover.

Public relations specialists provide expertise on how to break through the media clutter and effectively connect with reporters to provide newsworthy content, and it’s often not easy.

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Tips for Building and Maintaining Relationships with Reporters

June 10, 2020 | Zach Raczka

“It’s all about who you know.”

Creating and maintaining relationships with journalists, reporters and editors is crucial for effective public relations. You may have the perfect pitch and a newsworthy story. But for public relations professionals, established relationships can be even more important. Members of the media are busy, quickly jumping from one assignment to another. For PR pros, the hard truth is reporters will not see every pitch or every news release shared with them.

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