PR Thoughts

Dodge the Ambush

February 12, 2020 | Mike Gross, APR

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions … and there is no escape. We’re talking about the infamous “ambush” interview, and you’ve clearly stepped into one.

Read More

PR Thoughts

The Difference Between Thought Leadership and Publicity

September 4, 2019 | Mike Gross, APR

Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness.

Read More

PR Thoughts

Be Selfish.

July 17, 2019 | Mike Gross, APR

In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish.

Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come to realize how spokespersons…

Read More

PR Thoughts

Say No to “No Comment”

June 19, 2019 | Mike Gross, APR

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisis. Perhaps we’ve all seen too many legal dramas on TV, but when we hear someone in a position of power utter “no comment,” all we hear is “I’m guilty.”

Read More