Dodge the Ambush
February 12, 2020 | Mike Gross, APR
Picture it. A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions … and there is no escape. We’re talking about the infamous “ambush” interview, and you’ve clearly stepped into one.
Read MoreThe Difference Between Thought Leadership and Publicity
September 4, 2019 | Mike Gross, APR
Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness.
Read MoreBe Selfish.
July 17, 2019 | Mike Gross, APR
In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish.
Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come to realize how spokespersons…
Read MoreSay No to “No Comment”
June 19, 2019 | Mike Gross, APR
“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisi
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