A Guide to Achieving Great Client Relationships

Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, developing messaging ahead of or during an issue or preparing spokesperson in advance of an interview. But, do our clients pay us to care about them?

Three Reasons to be Thankful This Season

There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended the IPREX 2020 Global Leadership Conference in Boston with my colleague, Angelica Flynn. IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines. The conference equipped us with new-business strategies and agency culture-building techniques, and we were excited to get back to the office and implement what we learned. But, alas, as soon as we returned, businesses across all industries began working from home because of COVID-19.

How Successful Leaders Can Create Psychological Safety in the Workplace

I traveled to Dublin, Ireland, to represent my public relations firm at the 2019 IPREX Global Leadership Conference (GLC). IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines; AKCG is IPREX’s sole…

How to Navigate the Accreditation in Public Relations