A Guide to Achieving Great Client Relationships
February 19, 2021 | Darrah Pilieri, APR
Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, developing messaging ahead of or during an issue or preparing spokesperson in advance of an interview. But, do our clients pay us to care about them?
Read MoreThree Reasons to be Thankful This Season
November 24, 2020 | Darrah Pilieri, APR
There is no doubt 2020 has been a year for the books. The beginning of the year looked promising. The possibilities seemed endless. To help me gain more new-business insight and learn what agency principals want from emerging leaders, I attended the IPREX 2020 Global Leadership Conference in Boston with my colleague, Angelica Flynn. IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines. The conference equipped us with new-business strategies and agency culture-building techniques, and we were excited to get back to the office and implement what we learned. But, alas, as soon as we returned, businesses across all industries began working from home because of COVID-19.
Read MoreHow Successful Leaders Can Create Psychological Safety in the Workplace
May 21, 2019 | Darrah Pilieri, APR
I traveled to Dublin, Ireland, to represent my public relations firm at the 2019 IPREX Global Leadership Conference (GLC). IPREX is a global network of communication agencies working across the spectrum of industry sectors and practice disciplines; AKCG is IPREX’s sole…
Read MoreHow to Navigate the Accreditation in Public Relations
February 12, 2019 | Darrah Pilieri, APR
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