Tips for Providing Top-Notch Client Service

December 17, 2020 | Colleen Scott

As public relations professionals, we fully recognize the importance of aligning our strategic efforts with the overarching goals of an organization. You might even routinely ask yourself the question, “How will these efforts impact the bottom line?” While driving results for clients is extremely important, first must come quality, thoughtful client service, which is a key component in developing and maintaining successful, mutually beneficial relationships with clients.

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Tips for Identifying Newsworthy Content

March 12, 2020 | Colleen Scott

“What makes this newsworthy?” This is a tough question that almost every communications professional either receives — or asks themselves — at some point early on in their career. The answer to this question remains subjective. Luckily, despite the level of subjectivity, experience and knowledge can make this question easier to answer.

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