Here’s a Treat: Tricks for Navigating the Spookiest Questions a Reporter May Ask You

October 27, 2020 | Ashley Flear

Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come as no surprise that difficult years can lead to difficult media inquiries, and ultimately, to tricky interviews.

For those of us who may one day find ourselves in front of a journalist’s camera, few things are more frightening than watching a spokesperson stumble through an interview. After all, we’ve all witnessed an interview or two that have made the role of being a spokesperson just about as appealing as [insert your least favorite Halloween candy here].

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Managing Reputation of Independent Schools During Economic Uncertainty

August 26, 2020 | Ashley Flear

The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving situation, or when sensitive decisions, such as accepting funds from the Paycheck Protection Program (PPP), were made.

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Fears & Reality: Key Takeaways from PRSA’s 2019 Crisis Communication Master Class

July 30, 2019 | Ashley Flear

“What’s your biggest fear?” On day one of this year’s PRSA Crisis Communication Master Class, speaker Adam Tiourine asked each one of us to answer that question

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