OUTLOOK 2021: We’ve Got Our Work Cut Out for Us

January 13, 2021 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR shares his outlook on the communications landscape of 2021.

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How Do You Measure a Year in the Life?

January 4, 2021 | Leonard Greenberger

One of the tenets by which I’ve endeavored to live my life is that nothing is as good nor as bad as it seems. Then came 2020. How do you measure a year like this, these 525,600 minutes of raw historical intensity, in the life of a communications professional?

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Intern Blog

AKCG Internship Blog

December 22, 2020 | Intern

AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in crisis communications and proactive media relations efforts. Take a look at what some of our recent interns had to say about their experience with us. ​​

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Tips for Providing Top-Notch Client Service

December 17, 2020 | Colleen Scott

As public relations professionals, we fully recognize the importance of aligning our strategic efforts with the overarching goals of an organization. You might even routinely ask yourself the question, “How will these efforts impact the bottom line?” While driving results for clients is extremely important, first must come quality, thoughtful client service, which is a key component in developing and maintaining successful, mutually beneficial relationships with clients.

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How to Break Through the Clutter: Navigating a Crowded News Industry

December 10, 2020 | Zach Raczka

The news landscape has become increasingly cluttered, and news staffs certainly feel the effects of the crowded industry. Whether a reporter focuses on one topic or sifts through hundreds of pitch emails for a new story, newsrooms experience overload of potential topics to cover.

Public relations specialists provide expertise on how to break through the media clutter and effectively connect with reporters to provide newsworthy content, and it’s often not easy.

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