A Guide to Achieving Great Client Relationships

February 19, 2021 | Darrah Pilieri, APR

Clients pay public relations agencies for many reasons, such as delivering results through a media relations plan, developing messaging ahead of or during an issue or preparing spokesperson in advance of an interview. But, do our clients pay us to care about them?

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Three Tips for Effective PR Reports

January 21, 2021 | Angelica Flynn

The end of the year is naturally a reflective time. I, for one, look back at the work we’ve completed for our valued clients and look toward the future with a refreshed outlook. And for many organizations, the end of the calendar year also is the end of the fiscal year. As a year draws to a close, communications and marketing professionals slow down for pointed reflection and analysis of a year’s worth of results. If your organization’s year has ended, you may have just wrapped up your annual public relations and marketing report, showcasing your team’s media relations wins and communications successes.

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OUTLOOK 2021: We’ve Got Our Work Cut Out for Us

January 13, 2021 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR shares his outlook on the communications landscape of 2021.

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How Do You Measure a Year in the Life?

January 4, 2021 | Leonard Greenberger

One of the tenets by which I’ve endeavored to live my life is that nothing is as good nor as bad as it seems. Then came 2020. How do you measure a year like this, these 525,600 minutes of raw historical intensity, in the life of a communications professional?

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