Going the Distance: Marketing and Communication in the Shadow of COVID-19 | Senior Living

April 9, 2020

COVID-19 is a challenge that every business in every industry will have to navigate in its own way, and few industries have been impacted by this situation like senior living. While countless industries have been forced to close their doors, continuing care retirement communities (CCRCs) are tasked with safeguarding their vulnerable aging populations and dedicated staffs, meeting the promise of their mission day-to-day and ensuring the long-term viability of their organization, all while navigating this unprecedented situation.

To guide senior living communities in their crisis communications efforts, AKCG – Public Relations Counselors partnered with Creating Results to present practical recommendations for senior living communities as they continue their marketing, communications and public relations efforts in the midst of a global crisis.

The webinar discussed how to:

  • Manage the crisis and communicate to your audiences in an ever-changing COVID-19 landscape
  • Anticipate and manage short- and long-term reputational risks of COVID-19
  • Communicate your most important messages through front-line staff and direct-care workers
  • Keep necessary marketing and communications efforts moving in the background until the time is right to share


Chris Lukach, President, AKCG – Public Relations Counselors

Kimberly Hulett, President, Creating Results

Melissa Caravella, Vice President, Client Services, Creating Results

If you’re interested in viewing the March 24 webinar, please click here.