Selecting a crisis-communication firm is about more than selecting a phone number for a Rolodex. You want a partner that invests in knowing your culture, your audiences and your voice. At the same time, this partner must be committed to being a good steward of your investment.
While crises cannot always be prevented, they can be anticipated. Through effective planning and training, an organization can go a long way to ensure that the potential damage to public perception a crisis can cause is ameliorated or even avoided. Organizations most successful in weathering crises are those whose communications and leadership teams recognize the realities and immediacy of today’s communications environment, as well as those that plan.
The Phoebe and AKCG teams have collaborated to develop and install robust issue and crisis communication plans to help ensure that this organization focused on health care, housing and support services for seniors can weather challenges, with its reputation and integrity intact. This scenario-based preparedness program allows us to reach key audiences effectively and authentically in today’s near-instant communication landscape.
AKCG has advised the members of the Council on Standards for International Educational Travel (CSIET) on sensitive issues impacting the student exchange industry since 2008. Additionally the AKCG team promotes issue and crisis preparedness through webinars, byline articles and scenario-specific road maps exclusive to CSIET’s members and specifically geared toward the needs of student-exchange organizations.
AKCG, through its relationship with The National Catholic Risk Retention Group (TNCRRG), provides a variety of communication-preparedness services — including webinars, newsletter contributions and live presentations — to the organization’s members. Additionally, AKCG provides scenario road maps on issue and crisis topics to help the organization’s members prepare for challenges. These planning tools guide members through the planning and initial communications phases of instances that could negatively impact reputation and community goodwill.