Math has never been my strong suit.
As a PR pro, I can mostly get away with this deficiency, seeing as I mostly deal with words on a day-to-day basis. Fellow practitioners may too consider numbers outside the realm of marketing and communications departments in which they operate.
However, as the C-suite continues to expect a return on investment on every departmental effort and budget, the need to measure public relations success has become more important. The value of communications must be represented in the numerical world of financials and figures.Read More
“It’s all about who you know.”
Creating and maintaining relationships with journalists, reporters and editors is crucial for effective public relations. You may have the perfect pitch and a newsworthy story. But for public relations professionals, established relationships can be even more important. Members of the media are busy, quickly jumping from one assignment to another. For PR pros, the hard truth is reporters will not see every pitch or every news release shared with them.Read More
Ever wonder how AKCG President Chris Lukach got his start in PR? In Rowan University‘s Rowan Confidential podcast, Chris shared how his roots as a Rowan alum helped lay the foundation for his future. Check out this episode to hear what inspired Chris to pursue a career in public relations and crisis communications.Read More