PR Thoughts

Dodge the Ambush

February 12, 2020 | Mike Gross, APR

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions … and there is no escape. We’re talking about the infamous “ambush” interview, and you’ve clearly stepped into one.

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How to Pinpoint the Right Reporter for Your Pitch

February 5, 2020 | Angelica Flynn

Generating interest from the media to cover your news can be a multi-step challenge. Not only do you need to discover and package a captivating story, but you also need to draft the perfect pitch to capture the attention of the media. Even then, as seasoned PR pros, we know there’s another crucial step in the pitch process.

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