Outlook 2019: Toward an Active, Accountable Apology

January 4, 2019 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR, makes a plea for sincere and impactful apologies in 2019.

Act I

“I already told them I’m sorry.”

I sat across the table from the high-profile and embattled public figure. Taken to task in the medi…

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