PR Thoughts

Dodge the Ambush

February 12, 2020 | Mike Gross, APR

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions … and there is no escape. We’re talking about the infamous “ambush” interview, and you’ve clearly stepped into one.

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PR Thoughts

The Difference Between Thought Leadership and Publicity

September 4, 2019 | Mike Gross, APR

Getting media coverage for your company or organization really isn’t complicated. In fact, the ingredients are simple: newsworthy information; the right relationship with a reporter; a concise, timely pitch; and responsiveness.

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PR Thoughts

Be Selfish.

July 17, 2019 | Mike Gross, APR

In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish.

Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come to realize how spokespersons…

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PR Thoughts

Say No to “No Comment”

June 19, 2019 | Mike Gross, APR

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisi

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