PR Thoughts

Be Selfish.

July 17, 2019 | Mike Gross, APR

In a time when we are all focused on corporate social responsibility, I am about to give you permission to be selfish.

Pick your descriptor for our current media environment – lighting fast, less informed, sensationalist – and you’ll come to realize how spokespersons…

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PR Thoughts

Say No to “No Comment”

June 19, 2019 | Mike Gross, APR

“No comment.” No other two-word phrase can have the same impact on your organization’s reputation as this powerful duo when your organization is facing a crisi

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