Keeping Staff Engaged During the Next Phase of the Pandemic

August 31, 2020 | Chris Lukach, APR

In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, one of our most essential in protecting the company’s goodwill for the long-term. Your front-line and direct-care workers are your organization’s most effective and critical ambassadors. At the same time, they also can be your biggest critics.

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The Reputational Minefield of COVID Relief for Independent Schools

August 5, 2020 | Chris Lukach, APR

COVID-related financial pressures are mounting for independent schools. Financial relief may be available again soon. But the odd, public phenomenon of “Paycheck Protection Program (PPP) shaming” may have some organizations feeling scarred. In National Business Officers Association (NBOA)‘s Net Assets, AKCG President Chris Lukach, APR explores how organizations considering PPP relief can steel themselves against scrutiny and limit impact on their reputation.

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A Roadmap to Reopening

July 7, 2020 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR and John Moscatelli, APR, Fellow PRSA provide a roadmap to reopening as returning to physical offices is a sensitive and pivotal decision fraught with reputational risk. Planning can help.

The decision to reopen your business – or, for those companies that weathered the virtual workplace landscape, the decision to return to a physical office – may be one of the most consequential decisions you’ll make for your business and your team in the foreseeable future.

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Outlook 2020: The Election Effect

January 29, 2020 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR discusses how election season is a sensitive time for decision making and crisis communication.

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Outlook 2019: Toward an Active, Accountable Apology

January 4, 2019 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR, makes a plea for sincere and impactful apologies in 2019.

Act I

“I already told them I’m sorry.”

I sat across the table from the high-profile and embattled public figure. Taken to task in the medi…

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Article: The Red Herring of Fake News

April 17, 2017 | Chris Lukach, APR

(Originally posted in the SOCMA blog, here.)

It’s been nearly two centuries since we first learned about the Vespertilio-homo: the bat-like humanoids that live on the moon. News of the man-bat was first reported in The New York Sun newspaper — a long-running competitor…

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