“I want our news to run in The New York Times.”
Raise your hand if your organization’s leaders have ever asked this of you.
Leaders zoned in on the pulse of an organization may view all of the company’s news – from anniversary celebrations and executive changes to new product launches – as appropriate for a big media push targeting top-tier media.
It certainly might be exciting news for your organization. And no matter your experience, industry or product, PR professionals know the right story, pitch and savvy media relations skills can help get placed in prominent media. However, as the organization’s communicator, you must identify the media targets most appropriate for sharing this news, whatever it may be.Read More
As public relations pros, we find it easy to communicate. Whether we’re speaking or writing, communicating is what we do best. We know what to say and when to say it to our audiences … it isn’t a guessing game. Because before we speak or write, we listen.Read More
Math has never been my strong suit.
As a PR pro, I can mostly get away with this deficiency, seeing as I mostly deal with words on a day-to-day basis. Fellow practitioners may too consider numbers outside the realm of marketing and communications departments in which they operate.
However, as the C-suite continues to expect a return on investment on every departmental effort and budget, the need to measure public relations success has become more important. The value of communications must be represented in the numerical world of financials and figures.Read More
To be honest, I never considered myself to be much of a leader.
I’m a doer, a thinker, a good team player – but a leader is not among the first labels I would give myself. But that’s because I, probably like many others, may have been considering leadership to be synonymous with management.Read More
Generating interest from the media to cover your news can be a multi-step challenge. Not only do you need to discover and package a captivating story, but you also need to draft the perfect pitch to capture the attention of the media. Even then, as seasoned PR pros, we know there’s another crucial step in the pitch process.Read More