Measuring a Message: How to Start Measuring Your Public Relations Success

June 24, 2020 | Angelica Flynn

Math has never been my strong suit.

As a PR pro, I can mostly get away with this deficiency, seeing as I mostly deal with words on a day-to-day basis. Fellow practitioners may too consider numbers outside the realm of marketing and communications departments in which they operate.

However, as the C-suite continues to expect a return on investment on every departmental effort and budget, the need to measure public relations success has become more important. The value of communications must be represented in the numerical world of financials and figures.

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Tips for Building and Maintaining Relationships with Reporters

June 10, 2020 | Zach Raczka

“It’s all about who you know.”

Creating and maintaining relationships with journalists, reporters and editors is crucial for effective public relations. You may have the perfect pitch and a newsworthy story. But for public relations professionals, established relationships can be even more important. Members of the media are busy, quickly jumping from one assignment to another. For PR pros, the hard truth is reporters will not see every pitch or every news release shared with them.

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A Conversation with AKCG President Chris Lukach

June 3, 2020

Ever wonder how AKCG President Chris Lukach got his start in PR? In Rowan University‘s Rowan Confidential podcast, Chris shared how his roots as a Rowan alum helped lay the foundation for his future. Check out this episode to hear what inspired Chris to pursue a career in public relations and crisis communications.

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Crisis Communications: What to Expect When You’re Not Expecting a Crisis

May 18, 2020

What is a “crisis”? It’s a difficult thing to define. While some crises are blindingly obvious risks to an organization (a fire, criminal allegations or disruption of normal operations), subtle and nuanced crises can sometimes go unnoticed or unaddressed by leadership in crisis communications planning. 

 

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The Importance of Online Reviews for Businesses in 2020

May 14, 2020 | Kelcey Sachs, Marketing Planner, Creating Results

How important are online reviews? We dive into the world of online reviews and what it takes to win over prospects regardless of where they are in the purchase journey.

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