How to Choose the Best Media Target for Your Pitch

October 19, 2020 | Angelica Flynn

“I want our news to run in The New York Times.”

Raise your hand if your organization’s leaders have ever asked this of you.

Leaders zoned in on the pulse of an organization may view all of the company’s news – from anniversary celebrations and executive changes to new product launches – as appropriate for a big media push targeting top-tier media.

It certainly might be exciting news for your organization. And no matter your experience, industry or product, PR professionals know the right story, pitch and savvy media relations skills can help get placed in prominent media. However, as the organization’s communicator, you must identify the media targets most appropriate for sharing this news, whatever it may be.

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Keeping Staff Engaged During the Next Phase of the Pandemic

August 31, 2020 | Chris Lukach, APR

In responding to the pandemic, senior living providers have had to ramp up communications with so many audiences — state agencies, regulators, hospitals and families, among others. But one audience too often is overlooked, and that audience is, without question, one of our most essential in protecting the company’s goodwill for the long-term. Your front-line and direct-care workers are your organization’s most effective and critical ambassadors. At the same time, they also can be your biggest critics.

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Managing Reputation of Independent Schools During Economic Uncertainty

August 26, 2020 | Ashley Flear

The communications landscape during the continuing COVID-19 crisis has been one where expectations for transparency are higher than ever before. It has been vital to regularly update and communicate with key audiences to keep them informed during this frequently evolving situation, or when sensitive decisions, such as accepting funds from the Paycheck Protection Program (PPP), were made.

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Why Listening is a Key Part of PR Strategy

August 19, 2020 | Angelica Flynn

As public relations pros, we find it easy to communicate. Whether we’re speaking or writing, communicating is what we do best. We know what to say and when to say it to our audiences … it isn’t a guessing game. Because before we speak or write, we listen.

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