Response & Recovery: How PR Supports Senior Living During COVID-19

November 10, 2020 | Thomas Logue

2020 continues to present the world with many monumental challenges, but none have been more impactful to the senior living industry than the COVID-19 pandemic.

Early on in the pandemic, as information about the virus and best practices for infection control began to take shape, so, too, did the expectations and urgency around communicating with residents, their loved ones and staff. Open and honest communications, coupled with ethical action, proved vital to preserving trust and goodwill (and ultimately the bottom lines) of many senior care communities.

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AKCG Named by Forbes as one of America’s Best PR Agencies

November 5, 2020

AKCG – Public Relations Counselors (AKCG) was recently named to Forbes’ inaugural list of America’s Best PR Agencies 2021. The distinction recognizes 200 outstanding public relations firms across the country, based on peer- and client-reviewed criteria.

To develop the list, Forbes partnered with market research firm Statista, which surveyed more than 12,700 public relations experts and 20,500 PR or marketing department employees and decision-makers who nominated more than 5,000 firms. Statista then narrowed the list down to the top 200 agencies and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating.

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How to Run Successful Virtual Public Meetings

November 2, 2020 | Leonard Greenberger

In the age of coronavirus, virtual meetings are quickly becoming the norm – including for public meetings designed to engage with local communities near active industrial site remediation projects (known as Superfund sites at the federal level).

When the virus first hit hard in March, most agencies simply postponed meetings required by state and federal law. But now that more than six months have passed and with no end in sight, the shows must go on. Here’s how to make them work:

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Here’s a Treat: Tricks for Navigating the Spookiest Questions a Reporter May Ask You

October 27, 2020 | Ashley Flear

Believe it or not, we’ve only recently entered the spookiest time of the year. From COVID-19, to a social justice reckoning, to the presidential election, this fall continues the year’s trend of being riddled with hot-button issues. It should come as no surprise that difficult years can lead to difficult media inquiries, and ultimately, to tricky interviews.

For those of us who may one day find ourselves in front of a journalist’s camera, few things are more frightening than watching a spokesperson stumble through an interview. After all, we’ve all witnessed an interview or two that have made the role of being a spokesperson just about as appealing as [insert your least favorite Halloween candy here].

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