Tips for Identifying Newsworthy Content

March 12, 2020 | Colleen Scott

“What makes this newsworthy?” This is a tough question that almost every communications professional either receives — or asks themselves — at some point early on in their career. The answer to this question remains subjective. Luckily, despite the level of subjectivity, experience and knowledge can make this question easier to answer.

Read More
PR Thoughts

Dodge the Ambush

February 12, 2020 | Mike Gross, APR

Picture it.  A reporter surprises you from behind a hedge or parked car. Before you know it, there is a camera in your face and a microphone in front of your mouth. You’re getting peppered with hard-hitting, sensational questions … and there is no escape. We’re talking about the infamous “ambush” interview, and you’ve clearly stepped into one.

Read More

How to Pinpoint the Right Reporter for Your Pitch

February 5, 2020 | Angelica Flynn

Generating interest from the media to cover your news can be a multi-step challenge. Not only do you need to discover and package a captivating story, but you also need to draft the perfect pitch to capture the attention of the media. Even then, as seasoned PR pros, we know there’s another crucial step in the pitch process.

Read More

Outlook 2020: The Election Effect

January 29, 2020 | Chris Lukach, APR

In the latest edition of Philly Ad News, AKCG President Chris Lukach, APR discusses how election season is a sensitive time for decision making and crisis communication.

Read More
Intern Blog

AKCG Internship Blog

January 8, 2020 | Intern

AKCG welcomes interns each semester to gain hands-on public relations experience. Our interns work directly to support the AKCG team and our clients in proactive media relations efforts. Take a look at what some of our recent interns had to say about their experience with us. ​​

Read More